KLOS Rainbow Decal/Sticker -POLICE! Given out in1982 at the Forum

Description

KLOS RADIO - 1980's "POLICE" RAINBOW DECAL
This is one of the
Original
KLOS Rainbow decals made in 1980  . This was the first Police decal made given out at the 1982 Forum performance, many different ones were to come in the following years.
In February 1980, KLOS was a distant second to KMET radio in the ratings and was looking for ways to improve its' image.  The Rainbow 'racetrack' logo was familar to everyone in So. Cal even though KMET had the hipper image. KLOS discovered that even without their call letters in the middle of the logo, people knew it belonged to KLOS. So they decided to use this to their advantage and put the names of the hottest rock bands in the center of their logo and hand them out at concerts.  While people may be reluctant to put a radio stations call letters on their car, they had NO problem putting on a decal of their favorite band.  More over it told everyone that saw the sticker that they were actually AT the concert.  KLOS created the concert decal promotion and it became the hottest decal/sticker campaign in the history of radio. Within a year, KLOS became the rock radio leader , KMET changed format and became the KTWV and the rest is radio history.
This original 41 year old decal is in excellent condition.
See photo for actual decal.
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